Visual Gastronomy – River Cottage Veg Everyday

I want to kick off theme week; vege week by sharing what inspired me to do this theme, sure it’s not an uncommon theme and definitely very widespread in terms of ingredients but I recently watched the whole season of River Cottage (RC) Veg Everyday hosted by none other than the charming Hugh Fearnley-Whittingstall (HFW). Sneak a peak at what he has to say;

I’m probably one of those rare people in PJ that doesn’t have Astro at home  so I get my daily fixes of Food Network, AFC and channel 4 from YouTube. For the people who diligently uploaded it up on YouTube, you have my thanks and if I knew who you were, I offer you an imaginary sacrificial boar.

 I’m glad he finally decided to crop off his Jesus-like locks

If you follow the RC series diligently, you’ll find that HFW has stemmed a few causes, two of them being the Landshare scheme and also the fight to preserve fish that is facing dangerous threats of being extinct in our waters. I suppose it’s only a matter of time that it leads to this. His reasoning for going all vege is that flesh is diminishing and it might not be able to sustain our vast human population. Not to mention the effects of mass producing meats that is neither good for the consumer or the animals.  So, what is the most obvious and responsible thing to do? Eat more vege. It’s low cost, healthy and more importantly, sustainable.

Personally, I totally get where he’s coming from and I suppose this is not just another something he does for food TV but there comes a time where we do need to be responsible for our own food consumption. I have been trying to grow my own food but haven’t succeeded very much.

HFW puts himself through a challenge, a whole summer without meat. That’s like probably 3 – 4 months. And in that time, rediscover the joys and flavours of vege and how misunderstood we have been to view it as an inferior alternative to meats. HFW discovers that leaving meat out of menu absolutely did not give him withdrawals but in fact, instilled a deep appreciation for vege.

Now, I won’t call this vegetarian week, cause to some people, that comes with certain rules or practices that you might not find here, but I will be doing vege recipes that is absolutely void of any protein flesh like seafood, poultry, pork, beef or any other meats. There will be however usage of dairy products and eggs. I too am rediscovering vege in a whole new perspective and hopefully I can inspire you to join in the fun. 🙂

Visit the River Cottage website;

River Cottage

To find out more about the campaigns;

Landshare

Fish Fight

Chicken Out Campaign

Other episodes in the River Cottage collection;
Escape to River Cottage
Return to River Cottage
River Cottage Forever
Beyond River Cottage
River Cottage Road Trip
Gone Fishing
River Cottage Christmas

**All pictures are sourced from the Internet